We shape what comes next.
We work with organizations to create futures — shaping what becomes real, not just predicting what’s next.
Where futures are created.
NXT NXT is an independent strategy, foresight, and innovation practice that helps organizations define and create future-defining brands, products, and experience systems — while direction is still open to influence.
NXT NXT operates at the moment futures are still forming — when imagination, strategy, and making actively shape outcomes rather than explain them.
We work ahead of categories, consensus, and convention, helping organizations envision, define, and bring into reality what does not yet have a clear name, market, or blueprint.
This is not about predicting what’s next, but about actively shaping what becomes real.
Modes of Creation
Where experience, intelligence, and strategy are shaped into decisive direction.
NXT NXT works through a focused set of modes, not a linear service model.
We work where futures are actively envisioned and shaped — translating imagination, strategy, and making into concrete direction before outcomes are defined.
Our work unfolds across four interconnected modes of creation. They are not sequential steps, but complementary ways of shaping direction in complex, emerging contexts.
Strategy for Brand, Product & Experience
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We work at the point where strategic decisions shape not just what gets built, but how it is understood, adopted, and lived over time. Strategy here is not positioning or planning — it is the deliberate alignment of meaning, intent, and behavior across brand, product, and experience.
Strategy is crystallized through narratives that make future direction tangible, discussable, and actionable across organizations.
Future Foresight & Strategic Experimentation
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Foresight is treated as a tool for decision-making, not prediction. Through scenario work and real experimentation, we explore futures while they are still open — allowing organizations to test assumptions, surface implications, and commit with clarity rather than hindsight.
Experience Systems & Intelligence-Driven Design
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We focus on experience as an operating layer, not an interface problem. This includes how systems sense context, adapt over time, and express intent consistently — across touchpoints, modalities, and moments of use.
Prototyping, Making & Directional Proof
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Prototypes are not outputs; they are instruments of thinking. By building early and deliberately, ideas are exposed to reality — revealing consequences, trade-offs, and opportunities before decisions become irreversible.
These artifacts are paired with narrative framing — enabling teams to experience, debate, and commit to futures before they exist.
Thesis
Our operating view on how futures take shape — and how organizations decide, design, and commit while they are still being shaped.
These are not beliefs to agree with, but lenses that guide where we place effort, attention, and commitment.
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It determines how systems are trusted, adopted, and valued — and must be designed into products and platforms from the start, not treated as a finishing layer.
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Without clear intent, intelligence accelerates activity without improving outcomes. When direction is explicit, AI becomes a multiplier for coherence, speed, and learning.
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What organizations promise, build, and automate must reinforce the same logic — or complexity quietly erodes credibility over time.
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Products, platforms, infrastructure, and identity are converging into shared experience logics that shape behavior far beyond the vehicle itself.
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Teams can ship continuously and still drift strategically. Progress only matters when it moves in a deliberate direction.
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If it doesn’t change priorities, trade-offs, or investment decisions, it remains narrative — not strategy.
The Operating Model
NXT NXT operates as an authored creation platform — shaped and led by Christian Eckert — with clear responsibility for what is created.
It is designed to combine strong authorship with selective collaboration: a focused core with a trusted network that can expand when the work demands it, without losing coherence.
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For more than two decades, Christian’s work has focused on creating what does not yet exist — operating at the intersection of experience, technology, mobility, and culture, where decisions shape enterprise-scale systems with global reach.
His background spans senior leadership roles, hands-on product and system creation, and trusted advisory work with decision-makers inside complex, high-stakes organizations — including BMW Group and Faraday Future — as well as deep involvement in international design and innovation ecosystems across Europe, the U.S., and Asia.
What distinguishes this work is not discipline, but mode of operation.
The model is collaborative by design, yet directional by default.
Expertise is brought in intentionally — when it strengthens the work — while authorship, coherence, and strategic intent remain clear.
The work moves fluidly between foresight and execution, using research, strategic framing, experience design, and prototyping to actively shape future systems while they are still open and malleable. Ideas are treated as hypotheses to test, build, and stress in real contexts — so direction is earned through evidence, not assumption.
NXT NXT is structured to scale through collaboration, not headcount.
Depending on the challenge, work may be led directly, developed in close partnership with leadership teams, or expanded through a trusted network of senior designers, technologists, researchers, and cultural partners.
The structure adapts.
Authorship, direction, and intent do not.
At its core, this operating model exists to create futures before they manifest — before categories stabilize, conventions set in, and decisions become irreversible.
Open field
Some of our work happens in private — in close collaboration with leadership teams, where direction, strategy, and making converge.
Some of it happens in public.
NXT NXT is also a platform for exploring, testing, and shaping futures openly — at the edges of experience, technology, mobility, and culture.
This public work is not marketing.
It is part of how we think, experiment, and build.
It takes shape through:
Curated conversations and events that bring together thinkers, builders, designers, technologists, and decision-makers > including formats like Mobility Spaces, where diverse perspectives collide early — before opinions harden and categories solidify
Editorial work and thought leadership that exposes emerging questions, tensions, and possibilities — inviting others into the thinking, not presenting finished conclusions
Cross-industry dialogue that connects people who would not normally share a room — creating new vantage points, shared language, and unexpected directions.
These public formats serve a dual purpose.
They allow us to:
pressure-test ideas in the open
stay close to emerging mindsets, not just emerging technologies
and create environments where new perspectives can surface — not by consensus, but by contrast
The platform exists to connect people who are actively shaping what comes next — and to keep futures open long enough to be explored, challenged, and made real.
If this resonates, let’s talk
Whether you’re navigating a strategic inflection point, exploring what comes next, or shaping something that doesn’t yet have a clear category — we’re open to thoughtful dialogue.